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How Historical Traffic Data can Lead to ROI for Retailers

“In today’s economy, retailers must leverage the most accurate, relevant data to succeed. Traditionally, that’s meant relying on demographic data and socio-economic indicators. But that approach isn’t good enough anymore.

The solution? Many retail organizations are pivoting to leveraging vehicle traffic data. Specifically, the new standard is Detailed Historical Traffic (DHT), which is more timely and accurate. In addition, road traffic sensors, connected vehicles and mobile devices provide retailers with a clearer picture at the hyper-local level. In this webinar, we’ll explore how brand and marketing managers can use traffic analytics to enrich their intelligence dashboards and ultimately make smarter business decisions. Watch this webinar to learn…”

Register here.

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