10 Tips for Creating the New Retail Digital Experience

Now, more than ever, what you provide your customers in terms of experience — and how quickly you can get there — is everything. Here’s what you need to keep in mind as you build your digital experience:

1. Establish a customer-centric, value-driven process to create a new digital environment.
2. Bring people within your organization into the digital transformation process early.
3. Empower teams at all levels to contribute to what a digital experience for your brand looks and feels like.
4. Show people how to see things from a customer perspective rather than a product release or defects perspective.
5. Stop trying to select the “right” methodology to apply to your entire digital transformation initiative. The reality is you’re going to need more than one.
6. Create an environment of trust.
7. Be a catalyst for communication and collaboration.
8. Stop being a control freak. What worked in one situation won’t necessarily work in the next. Be willing to adapt and learn.
9. Let go of perfection.
10. Align your operational and business value streams.

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