4 Tips for Promoting Your Small Business Using Facebook

When you’re running a small business, you need to punch above your weight to compete with your much larger rivals, and that’s especially true if you’re only fielding a small marketing department.

One of the most important marketing channels, and one that you can’t afford to overlook, is social media. It’s estimated that by 2023, the number of social network users in the United States will increase to 257 million. 62.6% of marketers say that their social media advertising is somewhat or very effective.

If you’re feeling overwhelmed by the different platforms and can’t decide which one to focus on, Facebook is the place to start. It boasts over 2.6 billion monthly active users, and it also heads the pack when it comes to social media marketing, with 93.7% of brands using it for marketing.

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