“The purpose of any website comes down to two factors: engaging a person and getting that person to take action.
You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. What good is the small business site that doesn’t get potential customers to call, purchase or contact? What good is the ecommerce site that doesn’t get someone to buy?
Your digital strategy comes down to…”
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