A group of retail industry insiders is creating a new shopping day to jumpstart the holiday season

A group of retail insiders are banding together in an effort to save the holiday shopping season — as the industry weathers a year unlike any before.

To do so, stakeholders are looking to create a brand-new shopping festival called “10.10,” taking place online on October 10.

The occasion is a nod to China’s massive Singles’ Day shopping event, which happens on November 11 (11/11) each year. In 2019, Singles’ Day generated about $38.3 billion in sales, according to Alibaba, which hosts the 24-hour shopping extravaganza.

With 10.10, American retailers can look to “create excitement” and “bring back the magic and the fun of shopping,” according to Coresight Research’s founder and CEO, Deborah Weinswig, who conceptualized the festival along with rewards app Shopkick.

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