Black Friday Bigger Than Expected, Retail Group Reports
“The nation’s largest retail group is very happy with how Americans shopped over the five-day Black Friday weekend.
With final numbers coming in for sales between Thanksgiving and Cyber Monday, the holiday weekend “is turning out to be even bigger than we expected,” said National Retail Federation President and CEO Matthew Shay in a press call today to discuss the results.
NRF polling and research showed that 196.7 million consumers shopped over the long weekend, 17 million people more than in 2021.
The majority of those shoppers – 123 million – shopped in stores over the weekend, up 17% over last year.
The number of online shoppers grew by a smaller percentage, rising 2% to 130.2 million online shoppers this year.”