Black Friday is more than one key day: How retailers need to adjust this holiday shopping season

If you’re having an in-store sale, consider rewarding loyal/long-time customers with special shopping hours or offer shopping reservations. According to a survey by Accenture, nearly two-thirds (62%) of consumers said that booking a time to shop in person could inspire them to return to a physical store. If you have the man power, follow the lead of big-box retailer Target by updating social media or your website on lines outside your store, or texting customers when it’s their time to enter the building…Read more here.