Community Retail Is Why Fleet Feet Won Big During Coronavirus Shutdowns And Will After

#RunningIsNOTCancelled became the rallying cry for Fleet Feet stores during the coronavirus shutdown. By rapidly pivoting to e-commerce, it made sure that its 184 independently-owned retailers’ sales weren’t cancelled either.

Now with the country starting to open, Fleet Feet is poised to continue to gain traction in this highly-competitive and rapidly-growing segment in the $91.1 billion U.S. footwear market. Sneakers posted the largest revenue gain in footwear in 2019, up some 95%, according to Statista.