COVID-19 Will Continue To Test Small Businesses—Here’s How To Respond

The COVID-19 pandemic shows no signs of dissipating any time soon, which means more challenges are ahead for the small businesses that haven’t been forced to close their doors for good. Eventually, however, this crisis will pass. When it does, your performance during this period won’t be judged solely in terms of profit and loss, but rather in terms of the value you created for both internal and external stakeholders.

But how do you create value when demand is stagnant, margins are thin, and the future is more uncertain than ever? Getting back to your roots.

Almost every business, regardless of size, has had to make adjustments to cope with the new realities accompanying the pandemic. The near-universal pivot to remote work, government-mandated stay-at-home orders, and ongoing health concerns have created a business environment that looks, for all intents and purposes, dramatically different than it did just months ago. Yet this is exactly the type of environment in which entrepreneurs thrive.

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