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Digital marketing amid coronavirus: Go for the low-hanging fruit with freebies and deals


Whenever I give a webinar, I always explain there are two types of marketing a small business can do:

1. There is the branding move, whereby you are ingraining the name of your business and/or slogan in people’s mind.

2. Then there is the “sell now” promotion. This is where a marketer wants to get you to take a certain action right now – click, call, opt-in, logon, buy, whatever. A lot of ads that you see on Facebook are of this sort.

Well, right now, let’s face it, most small businesses don’t need branding; what they need is to make a sale now. Given that, and given that many folks are rapidly moving and shopping online, the author explained some digital marketing moves that will help you do just that.