Forbes 30 Under 30 Retail & E-commerce 2023

“When Nike purchased digital goods startup RTFKT (pronounced artifact) last December, it signaled the company’s ambitions to expand its sneaker dominance into the metaverse. It was also welcome news to its founders Steven Vasilev, 26, Benoit Pagotto and Chris Le, who described RTFKT in their pitch deck to investors as executing on Nike’s roadmap for 2050 by offering digital sneakers for Gen Z.

“It was kind of a joke. We knew some day they’d approach us, but we didn’t know if they were going to sue us or acquire us,” said Vasilev. The company helped…”

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