From physical stores to the metaverse, what retail execs are thinking about in 2022

“As states relax COVID-19 restrictions, shoppers are venturing back into stores. While the confluence of bankruptcy, the economy (before and during the pandemic) and government mandates contributed to store closures, brick and mortar is making a rebound…..”Whether our customers begin their journey in a store and then purchase online, or vice versa, our focus is on creating a seamless shopping experience at every customer touch point. Our physical retail stores will complement all that we are doing in e-commerce, allowing us to engage with our customers and bring our brands to life in a new way,” Sherwin said.”

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