Google Gives Businesses Free Ads

Google announced this past week that—from now until the end of September— advertisers who utilize Google My Business will not need to pay for promoted pins, calls, clicks, or give up portions of any sales resulting from the ads. The tech giant recently introduced the promoted pins function allowing businesses to be highlighted in Maps depending on a specific offering, service, while detailing whether they provide things like delivery, curbside pickup, etc. The promoted pins feature is being offered for free in an effort to help small businesses who are opening back up after months of lockdown from the pandemic. (Source: Search Engine Journal)