Google Is Bringing Free Retail Listings to Search

In April 2020, Google announced that it would update the Google Shopping tab to consist of mostly free product listings. Now, free listings are coming to Google’s search results page as well.

Currently, when users search for a product on Google, they will see sponsored shopping links in the product’s “knowledge panel.” This summer, free listings will begin appearing in this panel, and sponsored links will appear in a separate area at the top of the page.