Here’s How Retailers Can Win the Holidays

The pandemic has forced retailers to improvise since spring, and the holiday shopping season will bring more such creativity, including pop-up stores, earlier discounts and even socially-distanced festive events.

That’s according to a new report from CBRE — a report that was released just as Walmart announced its own new festivity plans for autumn to attract shoppers in a safe manner, and as retailers prepare to launch their own early Black Friday deals amid a push for earlier holiday shopping.

Topping the list of fundamental holiday shopping trends for 2020 are an explosion in e-commerce sales; an early start to a longer shopping season to reduce crowds; greater use of curbside pickup; and enhanced safety protocols at physical locations, according to CBRE.

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