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Here’s Why Athletic Brands Are Betting Big On Experiential Retail


“It’s become evident that many people traded in their suits for sweatpants during the pandemic. They also bought kayaks and workout gear, given that time was no longer a valid argument to avoid exercising. As a result, athletic, sporting goods, and athleisure brands thrived. And now, they’re focusing on bringing their brands to customers in real life…” Read more.