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How Beauty Retail Will Change As Stores Reopen


Stirling Murray, Founder & CEO of The Red Tree, a highly successful beauty advisory business in the U.K., said, “the beauty business is very resilient. It’s always the first industry to come out of a recession. It will come back to where it was before but the methods of doing business will be very different.” One of the most important differences he’s referring to is how physical store retailers will have to compete against newly-strengthened online beauty merchants.