How high will sales rise? Predictions for the 2021 holiday season

“Projections for last year’s holiday spending were modest as widespread concerns about the pandemic threatened retail’s biggest time of year. This year, the expectations are much rosier, despite supply chain bottlenecks and factory shutdowns that have challenged retailers’ ability to stock up for the season. The supply chain issues are also on top of the worker shortage retailers are facing, which has led many to increase wages and benefits in the hopes of attracting talent.

Nevertheless, research around the holiday season this year is largely predicting dramatic increases in sales….” Read more here.