How to Rethink, and Redefine, Retail Stores

The worldwide COVID-19 pandemic has dramatically increased the already painful disruption of the retail industry and will accelerate the much-needed transformation of “brick and mortar” stores. With social distancing the new normal, at least into the foreseeable future, retailers must adopt alternative technologies and processes to address the current situation and be ready for possible future outbreaks.

Retailers should focus on rethinking and redefining the key facets of a physical store, including :

• Shopper Touch Points
• Store Safety
• New Formats

These changes will create a new store of the “near future” with in-store customer experiences driven by technology, just like online stores.