Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

In the new COVID-19 reality, consumers have extra time on their hands to find other ways to shop as traditional storefronts become less accessible and convenient.

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. This industry-wide tracking of changes in consumer shopping presents in-store retailers and online merchants alike with vital information about how to adapt their marketing efforts to appeal successfully to a new buyers’ marketplace.