Rapid Evolution: Three Ways The Pandemic Will Revolutionize Retail

The outbreak of COVID-19 is causing a step change—online, in stores and in shopper behavior. It’s not just evolution, but a retail revolution.

The first and most obvious shift is to online retail, particularly in grocery shopping. In a second and corresponding trend, we are seeing a major jolt to physical retail, with a critical effect on legacy formats. Finally, consumers have had to stop and consider what they can really afford (with widespread job losses and salary cuts), and what really matters, which could lead to a new era of mindful consumption.