fbpx window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-159596293-1');

Retail must enrich the online experience with fulfillment focused tactics


There is still a role for stores as they reopen, but apparel and beauty retailers should stop seeing them as the primary point of engagement. Instead, they should focus on the online experience, and not see e-commerce simply as a means of moving product.

Fulfillment-focused digital tactics lag behind face-to-face interactions in driving customer engagement—failing to spark inspiration, solve one-off problems or help shoppers find what they’re looking for.