Retail Stores Create The New Normal As Businesses Begin To Open Up

Retailers will need to create a new normal environment

Retailers are shifting their existing business models to create in-store practices that provide safety and comfort for shoppers and employees. Mark A. Cohen, director of retail studies and adjunct professor at Columbia Business School, says, “Post pandemic, stores have to quickly repatriate their furloughed organizations and create an immediate now and future operating strategy to navigate recovery; adopting a ‘same old same old’ strategy could be a terrible mistake.”