Retailers Face a Data Deficit in the Wake of the Pandemic

When stay-at-home orders took hold this past March, retail sales dropped dramatically — as everybody knows. But that change in customer behavior has resulted in a phenomenon that hasn’t been talked about much: the flow of sales information to retailers’ data repositories has dried up. That’s a significant problem, because a healthy flow of that information is the lifeblood of customer loyalty programs, AI-driven product recommendations, and a wide array of critical business decisions.