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Social media influencers drive retail sales in the pandemic


Influencers are shaping the way people shop during the pandemic, as more people spend time on their phones and online.

In a year marked by working from home and staying inside, the influencer sphere has adapted to meet followers where they are. Influencers, or content creators who have built a reputation and following for their knowledge or expertise on a niche topic, have tapped into a new type of brand: relatability.

Gone are the days of travelling to luxurious resorts or dining at extravagant five-star restaurants.

Enter the era of dressing up living spaces, trying new home workouts and finding the best skincare products. Instagram photos of designer-label handbags and matcha lattes from the local barista are being replaced with yoga pants and home-cooked meal ideas.

Now that everyone can live like an influencer, platforms such as LiketoKnow.it, which rely on influencers to pick favored items, are gaining more traction than ever before.

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