Social media influencers drive retail sales in the pandemic

Influencers are shaping the way people shop during the pandemic, as more people spend time on their phones and online.

In a year marked by working from home and staying inside, the influencer sphere has adapted to meet followers where they are. Influencers, or content creators who have built a reputation and following for their knowledge or expertise on a niche topic, have tapped into a new type of brand: relatability.

Gone are the days of travelling to luxurious resorts or dining at extravagant five-star restaurants.

Enter the era of dressing up living spaces, trying new home workouts and finding the best skincare products. Instagram photos of designer-label handbags and matcha lattes from the local barista are being replaced with yoga pants and home-cooked meal ideas.

Now that everyone can live like an influencer, platforms such as LiketoKnow.it, which rely on influencers to pick favored items, are gaining more traction than ever before.

Read more here