The future of retail is personalization

Personalization is the key to the future of the apparel industry.

From creating completely custom garments to utilizing AI innovations that deliver a personalized shopping journey for customers, retailers are looking to leverage technology to help achieve personalization initiatives quickly and take the lead in the new era of shopping.

At the onset of online shopping, retailers wanted to maximize the unlimited “real estate” of the internet, adding more products to appeal to a broader audience while increasing average order volumes and returning customers. However, with page after page of product listings, shoppers have become overwhelmed, resulting in choice paralysis, abandoned carts, and frustration.

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