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The Number One Thing Every Small Business Can Do To Thrive Now


If you want to survive and thrive in a small business during the pandemic, the number one thing you can do is to pivot to a digital-first mindset.

That’s the upshot of the VISA Back to Business Study, which looks at how consumers and small businesses—from tiny one-person ventures to job-creating employers—are adapting to the current business environment by embracing digital payments.

“Consumers are really demanding it, and small businesses are saying I have to support that going forward,” says Kevin Phalen, VISA’s head of global business solutions. “Those that have taken this as an opportunity will survive and thrive.”