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The Pros and Cons of Soliciting Customer Reviews


“Online reviews have substantial value for businesses. Ninety-eight-percent of customers read reviews before they shop, making it one of the most important sources of information about products and services; for 2021, online reviews were predicted to affect $3.8 trillion revenues worldwide.

As a result, businesses are constantly on the lookout for ways to improve their online reputation and rating scores. Examples include…” Read more.