As we enter a “new normal,” it will be essential for retailers to create an environment where consumers feel comfortable returning to stores. To do this, many are investing in artificial intelligence (AI) solutions that monitor social distancing, in-store occupancy and even mask wearing. The ubiquitous use of AI-powered video surveillance is, in my opinion, the most modern and effective way retailers can use technology to transform the in-store experience.
Here are a few more ways AI can help ensure a seamless transition back to in-store shopping:
Boosting Customer Engagement