What Google Shopping’s free listings update means for retail

With the ongoing health crisis leading to a major shift to eCommerce, retailers of all shapes and sizes are in desperate need for new ways to connect with consumers and keep their business moving. Enter Google.

In April, Bill Ready, president of commerce at Google, announced that ‘It’s now free to sell on Google’. Retailers rejoiced, for they were able to access hundreds of millions of potential customers at absolutely no cost.

Unfortunately, things are never so simple. But it is critical for retail marketers adjusting to the growing online world to understand what these changes mean, and how they can get the most out of Google Shopping.