What Will the Retail Experience of the Future Look Like?

The good news is innovative ways of operating were already being prototyped on a smaller scale before Covid-19. Examining these approaches will allow retailers to use this moment of transition to pivot towards a more resilient and meaningful future.

The Store as a Stage: Retailers outside of the essential category need to think about space as a service — a performance, where “front of house” is serene, while “back of house” supports the complex maneuvers that occur on stage.