What’s selling in 2020’s holiday season

Black Friday — generally one of the biggest shopping days of the year, and when many begin buying their holiday gifts — looked a little different this year. E-commerce dominated as consumers remain wary about shopping in physical stores. Digital sales on Black Friday ticked up 21.6% from last year to reach $9 billion, according to Adobe Analytics, while Salesforce puts that U.S. figure at $12.8 billion, representing year-over-year growth of 23%.

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