Why QR Code Scanning Will Be At The Forefront Of Retail Success This Holiday

Touch-Free Transactions and Direct Consumer Engagement

Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android smartphone users need only point their phone camera at a code to be taken directly to a web experience such as contactless checkout or in-store ordering. The codes can also link to online destinations that provide product provenance and brand information, authentication and/or registry information, or allow the user to place a reorder or a follow-on purchase after the initial transaction.

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