“What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is to generate revenue for your business, then what truly is the intention of branding?
Traditionally, when businesses talk about branding, they are referring to the perception of their company from the eyes of the customer or consumer or the feeling the consumer has when experiencing their company. But does that external perception of the company truly mirror the identity that your business is looking to establish for itself?” Read more here.